TEAM
Founder Jessie Xinxiao Wu
With over 17 years of dedicated service in the media industry, Jessie Xinxiao Wu is a senior media professional with extensive experience in both New Zealand and international media. She is a highly influential media personality and renowned communications consultant, particularly well-connected within the Chinese community in New Zealand.
Since founding her company, Cubee Group, in 2017, Jessie has made significant contributions to the communications consulting industry, earning a reputation as one of the most sought-after media consultants in the field. In addition, she has excelled in public relations, providing tailored services and ensuring senior consultants are actively involved in all aspects of client engagement.
Currently, Jessie focuses on developing innovative strategies and executing comprehensive communication programs for a range of public service clients, including political party elections, councillors, the Auckland City Government, and non-profit organizations, particularly emerging businesses. Her expertise spans consumer marketing, corporate communications, public relations, and crisis and issue management.
With a background as a seasoned journalist, Jessie has a keen understanding of how to craft compelling stories for specific target audiences while maintaining journalistic integrity. Her exceptional communication skills, tireless work ethic, and remarkable achievements have solidified her as a trusted and highly sought-after expert in the communications field.